Finta is a remote funds allocation platform for startups that offers innovative features such as deal rooms, AI-based investor CRM, and instant funding. The company is used by hundreds of startups Worldwide and facilitates millions in funding each month. However, users struggled with the acute complexity of the onboarding process, which impacted conversions and caused a high drop-off rate.
What We Did
Vitrin9 re-engineered the onboarding process and implemented a data framework to track user behavior and needs and other conversion optimization techniques to reduce the drop-off rate. By analyzing user data in depth and developing a simple user experience, we were able to bring in otherwise inaccessible data, and develop a user experience that aligned with the value proposition.
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