Super Car App Redesign
Background
Our client, one of the top 5 super car brands in the World, sought to align with the Electric Vehicle (EV) revolution by redesigning their existing mobile app. The goal was to create an app that reflects the brand's commitment to innovation, sustainability, exclusivity, and modern automotive trends.
What We Did
• Project Management: ensured the redesign aligned with the EV movement worldwide
• Design workshops: defined key features and success factors with loyal customers of the brand
• UX Research: carried out a user experience research, wireframing, journey mapping, and prototyping, focusing on seamless integration with the EV ecosystem
• User Testing: we used the participatory design model to test our designs with the end-users during the 1-hour sessions. we asked the users to complete various flows under different scenarios by employing the ‘think aloud protocol’ to get to know their mental model and usability of the end product as they are completing each scenario.
• Innovative Features: the app includes unique features promoting a sustainable and efficient user experience, with one-touch access to nearest charging points, remote control functionalities, and more
Our Difference
The redesigned mobile app has had a profound impact on the client's positioning within the automotive industry's shift towards electric vehicles. By focusing on innovation, sustainability, and user-centric design, the app has:
• Enhanced Customer Engagement: The intuitive and feature-rich app has attracted both existing customers and new users interested in electric vehicles, improving engagement and satisfaction rates
• Increased Brand Visibility: the alignment with the EV revolution has strengthened the brand's reputation as a forward-thinking and environmentally conscious leader in the automotive industry
• Boosted Sales and Adoption: by providing valuable insights, convenience, and support throughout the EV ownership journey, the app has played a vital role in encouraging more users to adopt electric vehicles, contributing to increased sales and market share
• Positive Environmental Impact: Through its emphasis on electric vehicles and sustainability, the app contributes to broader societal goals of reducing emissions and fostering a cleaner, greener future
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